I’m not an agency owner, or a course creator. I sit on your side of the table, like a partner who’s been through the same challenges, and help you see the path clearly.

My Background

I’m a B2B SaaS marketing leader with 8+ years experience in driving GTM for AI, low-code no code automation platforms and other SaaS across regions.

I’ve led marketing teams and shaped the full spectrum of GTM—from positioning and messaging to pricing, launches, and customer lifecycle programs. My work spans:

▪ Hiring and building marketing teams
▪ Driving positioning, segmentation & messaging
▪ Owning product pricing, go-to-market, and launch
▪ Building the marketing & sales automation infrastructure
▪ Optimising and improving clients’ online presence
▪ Creating prospect onboarding and nurture programs
▪ Creating customer retention and loyalty campaigns
▪ Branding, PR, and trademarks
▪ Content marketing & thought leadership
▪ Paid search and organic search marketing

Now, I split my time between 1:1 mentoring, team advisory sessions, and speaking at global events on strategic marketing, founder focus, and sustainable growth.

What I Believe

Get the foundations right, that’s when growth stops being a gamble, it becomes a system.

I believe real growth starts with foundations.

For startups, that means getting three basics right: a sharp value proposition, a clear target customer, and a repeatable way to deliver value. Without these, growth efforts turn into expensive experiments. With them, every channel you touch compounds faster.

Context is everything.

I’ve worked across five continents. What works in London might not land in São Paulo and I’ll help you localize without losing your brand soul.

I don’t believe in one-size-fits-all frameworks.

Every founder, every stage, every market needs a tailored play. That’s where I step in — not as a vendor, not as a consultant, but as a strategic growth partner.

Honest feedback is a gift.

My best work happens when I challenge assumptions with empathy.

🤝 Let’s Connect

If you’re a founder looking for guidance, sounding board sessions, or hands-on help with marketing, I’d love to hear from you.