How to build a B2B SaaS referral program

Most SaaS referral programs get launched with a landing page, a discount code, and the vague hope that happy customers will spread the word. A few months later, the results are underwhelming, and the program gets deprioritized. The problem isn’t referrals. Word-of-mouth is still one of the highest-converting acquisition channels in B2B SaaS. Buyers trust…